Beauty and personal care products are breaking gender boundaries, no longer just tools for women to shape their charm, but also gradually becoming important choices for men to enhance their image and pay attention to self-care. As consumers pursue safety and health, more and more products use natural and organic ingredients to meet diversified needs.

In the era of pursuing youth and beauty, cosmetics have become increasingly important. Products such as face creams, serums, and color cosmetics, with their diverse forms and functions, bring personalized beauty experiences to people, making them easily accessible.

Base makeup products like foundation not only even out skin tone, but also endow the skin with natural translucent radiance, creating a delicate and flawless makeup effect, thus becoming the foundation and key to daily makeup.

From facial whitening to anti-aging firming, various functional skin care products continue to emerge, safeguarding the youthfulness of the skin with scientific formulas and advanced technologies. Cosmetics not only enhance external image, but also endow people with confidence and composure, becoming an indispensable part of modern life.

Sustainable consumption upgrading: Green chemistry, plant-based ingredients, and refillable packaging have become the norm. Consumers demand that products balance efficacy with environmental responsibility, driving the industry s transition toward zero waste.

Deepening of Mind-Body Connection: The rise of neurocosmetics, where brands improve emotional well-being through scents and textures. Minimalist skincare routines and preventive care are gaining favor, as consumers pursue beauty from within.

The popularity of whitening skincare products is on the rise: Whitening essences account for 19% of the facial skincare market. Consumers pursuit of makeup-free translucent skin has driven the popularity of ingredients such as niacinamide and vitamin C. Subcategories like whitening essences, spot-lightening products, and sunscreens are leading the market growth.

The rise of scientific scalp care: Consumers are becoming increasingly cautious about the ingredients in skin care products, and this trend is extending to the field of hair and scalp care. Driven by technology, scalp care has shifted to a precise scientific solution, with the core concept being stimulating the healthy growth of hair follicles through active ingredients, regulating the oil - water balance, and improving the scalp micro - environment.