On weekends, it is also necessary to 'recharge'. In order to enable the business team to have a comprehensive and in-depth understanding of the new product features, in order to provide customers with more professional and accurate services. The senior product director transformed into the "chief lecturer" and brought a practical and enthusiastic in-depth training session on spot new products to the company's colleagues in the conference room. This is not only a transfer of product knowledge, but also a vivid footnote to the continuous growth of the Rebirth Group's product matrix and the surging innovation momentum!
Directly hitting the training site: in-depth analysis of new product passwords
The core part of the training is that the product director transforms into an "ingredient detective" and a "efficacy interpreter", revealing the core competitiveness of the new product through meticulous sharing.
· Focus on selling points, hit pain points:
Analyzing ingredients is the foundation, and accurately extracting product selling points is the key. The product director combines the real needs and pain points of the target users to clearly outline the unique value of the new product.
· Competitive comparison, highlighting advantages:
Understanding oneself, but also gaining insight into the market! The product director conducted multidimensional, objective and professional comparative analysis between the new product and mainstream competitors on the market. From the concentration of core ingredients, technological applications to the skin experience, we have highlighted the differentiated advantages and strong competitiveness of our new products with reason and evidence. Knowing oneself and one's enemy is the key to victory in a hundred battles, and this confidence comes from absolute faith in the product!
New Product Express
1.
Triple intelligent cleaning technology - dissolve dirt in 1 second without removing it, clean to the bottom of the skin without damaging the screen!
2. Blue copper peptide essence:
“999” Perfect purity blue copper peptide, versatile repair and anti-aging blue elf!
3. Snow Grass Soothing Essence Liquid:
90% High purity centella asiatica glycoside, refined from a thousand year old oriental herbal wisdom classic, creates a "Shu Xiu Run" muscle density!
4. Age Nourishing Anti Wrinkle Facial essence Oil:
Nourish the skin with oil and rejuvenate it with plants, making Eastern beauties appear more radiant and radiant!
5. Orange scented clear moisturizing face cream before makeup:
Triple "adhesion" with makeup and skin care, lock in light all day long without powder sticking!
6. Soothing and high moisturizing facial mask:
Apply the "film" to restore its power, enjoy the water SPA, and lock in moisture!
7. Fragrance Softening Hair Care Essential Oil spray:
Light as mist · Anti frizz, one 'spray' unlocks hair that is shiny, smooth, and fragrant!
Empowering All: From Knowledge to Action;
·Q& A collision spark
Colleagues from front-line departments such as sales and operations actively asked questions, and the product director answered them one by one to ensure accurate and synchronized information, laying a solid foundation for subsequent market promotion and service.
· Mission Transmission
The product matrix is flourishing and the future is promising
This lively training is a microcosm of the high-speed operation of the innovation engine of Rebirth Group. It clearly conveys the following signal:
Product strength is the foundation:We firmly believe that continuously launching excellent products that truly solve skin problems and have hardcore strength is the core of brand longevity.
Innovation never stops:Our product line continues to grow and evolve like a living organism, always keeping a forward-looking perspective on the market and consumers.
All members are brand ambassadors:Internal team members deeply understand and love our products, and sincerely convey this confidence and professionalism to every consumer.
Every time a new product is born, it embodies the wisdom and sweat of the R&D team;
Every in-depth training session links the trust bridge between the brand and consumers.
Rebirth Group will continue to enrich your beautiful choices with solid scientific research, keen insight, and unremitting innovation.